Entenmann’s
[ Package Design | Creative Direction | Photo Re-touching | Product Launch ]
Breaking the Internet…Literally
What started out as a simple conversation of “What if”…turned into the wide-scale commercialization of ice cream novelties from an admired brand at the world’s largest retailer, Walmart USA.
Making life a little sweater for ice cream lovers! Working with Sorrisa Group Inc., who develop six never-seen-before ice cream sandwiches for Entemann’s a brand loved by all Americans. I played a crucial role in the Creative Direction and the Launch of the products. Working along side my team and Bimbo Bakeries, I was able to develop a plan to execute the Launch that was able to reach consumers across the Nation.
Below takes you through my journey on how I was able to get it done!
Before
After and reconsidering my life…
Full Line Up
Package Design
Creative Direction
Working with a local photographer to capture lifestyle photos that we would use in our marketing for the product. I developed a brief that took a different approach then Entemann’s original marketing style. This allowed the product to stand out and give Entenmann’s a step in the right direction for a new style marketing that would reach more consumers.
Website Design
Developed a website for consumers to get information and learn more about the team behind this amazing launch!
Behind the Scenes
Media Coverage
Fox News
NBC News
WGN9
Like I said earlier, literally breaking the internet!
This project was able to reach over 1 Billion views alone when just aired on Fox News. Not including the other news sources and the crazy amount of social media coverage from influencers to the every day joe.
Social Media Coverage
