Heavenfull Brownie Skillet
[ Package Design | Creative Direction | Photo Re-touching | Product Launch ]
A taste of Heaven in every bite!
What started out as a simple conversation of “What if”…turned into the wide-scale commercialization of ice cream novelties from an admired brand at the world’s largest retailer, Walmart USA.
Making life a little sweater for ice cream lovers! Working with Sorrisa Group Inc., who develop six never-seen-before ice cream sandwiches for Entemann’s a brand loved by all Americans. I played a crucial role in the Creative Direction and the Launch of the products. Working along side my team and Bimbo Bakeries, I was able to develop a plan to execute the Launch that was able to reach consumers across the Nation.
Below takes you through my journey on how I was able to get it done!
Package Design
Creative Direction
Working with a local photographer to capture lifestyle photos that we would use in our marketing for the product. I developed a brief that took a different approach then Entemann’s original marketing style. This allowed the product to stand out and give Entenmann’s a step in the right direction for a new style marketing that would reach more consumers.
Photo Re-touching
Behind the Scenes
Social Media Coverage
